The Pursuit of Wisdom
The goal: launch a new initiative for Ave Maria University to highlight their professors and engage donors, alumni, and prospective students.
Short and engaging online courses are very popular, and for good reason: busy people have limited time to focus on personal growth. Content must be delivered to them in a way that speaks their language.
We partnered with Ave Maria University to turn a dream into reality. In six months, we developed eight flagship online learning experiences with their faculty, created a brand for the project, built a website and an app, and produced launch marketing materials to bring The Pursuit of Wisdom to thousands of university friends. More courses are in production, and the enthusiasm around their respected faculty has significantly enhanced the school's public image.
As of April 2026, MxD has created 15 courses for this series.
What We Did
Product Strategy
Branding
Video Production
Faculty Coaching
Graphic Design
Marketing Strategy
App Development
Pursuit of Wisdom Trailer
The Pursuit of Wisdom App
