Willows Academy

We’ve been privileged to partner with Willows Academy over the last 18 months to completely overhaul their admissions marketing, school brand, website, and perception in the local community. Through a strategic process of identifying strengths and key audience needs, we’ve helped Willows grow total enrollment by 15% as of 2023 — no small feat for a school with hot competition!

We’ve created dozens of projects for Willows, but none come close to the success of this admissions video! It is the proud culmination of over a year's work on branding (every word in the script is strategically based on research) and is designed to change the perception among 8th graders that Willows Academy was not fun! The results have been awesome. Dozens of alumni have shared the video, ads have performed successfully, and inquiries are at an all-time high for 9th grade!

We meet multiple times a week with Valor's leadership team to provide strategic coaching on admissions marketing and development. It is a deep, ongoing partnership across every channel.