Admissions Campaigns
Wanted: great independent schools looking to rise above the competition
Effective admissions marketing shouldn't be a mystery — it's a process of gaining critical attention, building trust, and making an invitation to take the next step. Most schools fail on the first step. Why? Because they rely on yard signs and posters at the local coffee shop.
We believe marketing should be bold, clear, and surprising, and we build admissions campaigns that get people talking.
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We'll help you understand your target audience, create surveys and do research, write copy, and build a strategic messaging strategy highlighting the best parts of your school to the people who matter.
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Our elite team of creatives will produce your landing pages, print materials, social media posts, promo videos, and advertisements to make the campaign a cohesive story across all channels.
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We’ll ensure your people management software is working FOR you, not against you!
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We’ll work directly with your head of school and admissions team to help them understand the tactics and strategy every step of the way.
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Our team will build drip campaigns and social media posts to continue telling your school’s story long after the campaign ends.
Recent Projects
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Ave Maria University
Marketing Campaign
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St. John Paul the Great
Admissions & Fundraising
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Willows Academy
Admissions & Fundraising
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The Pursuit of Wisdom
Major University Initiative
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Northridge Prepratory
Admissions Marketing
Admissions Marketing FAQs
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Each school has unique admissions goals —and challenges. Our approach is adapted for every school.
Schools typically partner with us on a year-long basis to help run an admissions campaign that involves multiple aspects of strategy and tactical execution. Throughout the process, we meet with the Director of Admissions, marketing team, and head of school to review progress and strategize next steps toward the goal.
A high school campaign usually launches in late summer in preparation for fall recruitment season. We hone our efforts around a fall open house to get new families in your admissions pipeline. In winter, we focus on getting those families to take the next step and completing their applications. We continue to build your brand, growing trust, and making dedicated enrollment efforts. In spring, we do a final push to help families commit and enroll!
Why a year-long campaign rather than a single event push?
We’ve discovered you need strong, consistent marketing to not only build awareness around your school, but to get families commit and actually enroll!
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We are taking on such projects on a limited basis at this time.
Why?
We’ve discovered that significant shifts in admissions requires consistency in message through multiple touch-points across multiple channels. This means months of planning, building, launching, and adjusting to make sure goals are achieved. A single video or brochure will rarely achieve this.
Reach out so we can discuss your goals!
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Depending on your goals and the work required to achieve them, comprehensive admissions campaigns range between $35,000 and $120,000. These figures include all strategy, design, weekly coaching, and often on-site photoshoots and video production.
Schedule a time to talk with our team, and we can break down the cost and make a recommendation if a campaign is a good fit for your school. The last thing we want to do is spend your limited resources on a project that may not succeed.
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Awesome! We love partnering with people who speak marketing. We’ll come alongside teams to provide strategic support in areas they may need help with such as video, paid ads, web design, etc.
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Yes! Nothing beats being in the classroom, on the sports field, or with the leaders who are making an impact. Many of our clients host us quarterly for brand photoshoots, meetings with their boards, and time for strategic admissions planning. We love to travel!
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Maybe, depending on your budget and needs. Let’s talk about it!